Careful attention is paid into the Eroke collection in every step of the creative process. These steps can be resumed in simple points:
- Definition of guidelines, which are carried out in tune with fashion trends and the market demand
- A targeted selection of the most reliable suppliers in the textile sector
- The executive development of the product is done in a domestic sewing that follows and interprets the creative needs of the office.
- Finally, there is the exclusive study done by the company’s graphic designers, which eventually characterizes the entire collection.
It is at this stage the design research truly gives the thought of the brand: ideation and experimentation of materials that are tested simultaneously and transferred on the chosen fabrics that will realize the primary sample, that will satisfy the needs and taste of the client.
The result of this teamwork is Eroke; eccentric and sophisticated, confident and saucy, colorful and sober, comfortable and feminine … in other words, a real woman!